Encyclopedia of Major Marketing Campaigns PDF
By:Thomas Riggs
Published on 2000-01 by Gale Cengage
Details on 500 U.S. marketing campaigns in the 20th century, each selected because of |its conceptual value or innovation, ... the importance of the company or brand for which it was run; and its effectiveness in selling the advertised product or service.|--[Vol. 1], p. xxi.
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Book ID of Encyclopedia of Major Marketing Campaigns's Books is MWUPAQAAMAAJ, Book which was written byThomas Riggshave ETAG "8SGpcoc9Hsc"
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