The Functional Foods Revolution PDF
By:Michael Heasman,Julian Mellentin
Published on 2001 by Earthscan
* The first book to examine the revolution sweeping across the global food industry: foods that promote human health, such as Olestra * Penetrating analysis which shows that, to succeed, the 'functional foods' revolution requires a radical restructuring of the entire industry * A critical crossover issue for business interests, scientific probity and public health - like GM foods * An indispensable book for all involved in the industry, the science and in public health Foods that promote human health—“functional foods| or nutraceuticals—have caught the imagination of the global food industry. Already the public are familiar with the cholesterol-lowering margarine Benecol, the probiotic drink Yakult and the |fat-free fat| Olestra. All the household-name companies are developing functional foods as a key driver in their global strategies—chasing new markets and bigger margins. But the issues presented are complex and difficult. Distinguishing hype from real hope, the authors explain the dilemmas and contradictions the industry faces. They present a wealth of detailed marketing, food policy and regulatory material and show how the hopes of the industry, and the consumer, may be dashed. The solution they offer is radical: nothing less than a new business model of what they term a |Healthful Company|.
This Book was ranked at 8 by Google Books for keyword Calendars Diet Health Calendars.
Book ID of The Functional Foods Revolution's Books is whzKl7HhhqkC, Book which was written byMichael Heasman,Julian Mellentinhave ETAG "xT8qnbeqQa4"
Book which was published by Earthscan since 2001 have ISBNs, ISBN 13 Code is 9781853836886 and ISBN 10 Code is 1853836885
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Book which have "313 Pages" is Printed at BOOK under CategoryTechnology and Engineering
Book was written in en
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